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Nowrooz 1393: A Guide to the Persian New Year

Mrs. Shopkeeper is always a tad possessive with her Nowrooz toys We’ve just opened a new aisle on the website. It focuses on the Persian New Year, or Nowrooz, so we thought it would be helpful to replicate this guide (which normally lives in our Persopaedia) so you know what it is all about. It…

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Saaleno Mobarak! Happy New Year!

So the new year falls on 20th March at 11:01:53 am (the precise moment of the Spring equinox). The year will be 1392. Apart from opening an hour or so late, the shop will be open as normal. Er, except for Mr. Shopkeeper’s New Toy. There is nothing normal about a yard long motorised helium-filled…

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A Jolly Ditty to Remind You Nowrooz is on the Way

Catchy little tune, no? We’d like to kid you that this is actually Mr. and Mrs. Shopkeeper on their day off. But it wouldn’t be true. The singer-artiste is Sandy, who is the clown of the Persian music world. This is actually a good thing, as a lot of Iranian music is either cheesy pop…

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